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Painting and the Power of the First Impression

If you are considering selling your home you might want to learn why 90% of all real estate agents recommend painting before selling if the house needs sprucing up or an up to date colour change. Don’t let anyone tell you that first impressions don’t matter. According to psychological studies, human beings put a lot of stock in them.

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Most buyers form an opinion of your home in the first 7-10 seconds, first impressions last; for better or for worse, it takes a lot to convince people their first impression is wrong.

When prospective buyers walk through your home they experience many first-time impressions. A home that looks well kept, clean and move-in ready will always appeal to more buyers and sell faster for a higher price.

It’s well known by all real estate experts that painting the interior of your home with neutral colours creates the most mass market appeal for potential buyers.

A quality paint job interior and exterior consistently increases the value of a home well beyond the cost of the paint job.

Most people prefer to not have to do any painting when they purchase the home.

Any home that requires a paint job or colour change always creates a bargaining chip for potential buyers.

Front door - painting the front door with a colour that “Pops” can create street appeal. A deep grey, black or blue can create a stateley home, where bold yellows or red has the effect of strength and boldness.

Most agents and stylists know the neutral colours appeal to the broader range of buyers as it’s easier for them to envision their own furnishings in. The bonus for home sellers is you can occasionally have a shorter settlement time as the house is move in ready.

Decks & Driveways: Other than painting the facade of a home the most important other items that adds real value is restoring decks and painting paths and driveways. Faded out and sun damaged decks creates a feeling of degradation amongst potential buyers, concrete driveways and paths age over time and can become stained with oil, rust and residue.

Colour-seal the art of painting especially charcoal or grey makes everything look new but more than that it beautifully frames the gardens with contrast colour.

A “move in ready” home always inspires confidence that the home was well maintained.